With the current shortage of properties compared to demand, as a real estate agent you need something to differentiate yourself from the competition. If only there was something that you could do to first secure the listing, then sell the property quickly maximizing the offered price, and finally generate referrals for more listings so you can just rinse and repeat! Good news, there is…
Professional staging is a strong marketing tool that has not been used in this area to the fullest potential.
A common misconception is that staging is just about decluttering, adding updated furniture, throw pillows and accessories. Staging has evolved over the last 10 years and while that is still part of the process, it is not what is driving the success in markets all over the country. The staging process begins way before the listing photos when the homeowner makes the decision to sell – the initial consultation is the most important step since this is the discovery session that really addresses the condition of the property and should be completed weeks prior to the listing going live on MLS.
Much like a buyer would not buy a property without a home inspection, a savvy seller should have a consultation to ensure they are not leaving money on the table when selling – especially in a hot market when this extra step could result in multiple offers!
Research shows,
preparing the property before listing increases the chances it will sell
quickly for the highest price.
- Does the property appeal to the current buyer who is in their mid-30s?
- Buyers don’t want to buy “work” – or they will low ball the offer
- Staging is all about maximizing the presentation for the listing photos online to drive traffic to tour the property and write an offer
For most real estate agents, recommending updates to modernize the property to appeal to buyers is already in your game plan with your clients.
By adding Simply Modern Staging to your team, you will be providing your seller an elevated level of service to ensure they prepare the property to get top dollar while allowing you to spend time driving additional sales.
Initial
Consultation includes:
- 2-2.5 hour discovery session
- Customized 50+ page Room Ready Handbook™ for the seller - detailed action plan to improve the condition of the property to deter any buyer concerns that could result in a lower offer
- Identify items to remain, pre-pack, or move to another room to enhance the presentation
- Recommend updates needed to modernize the property to appeal to today's buyers
- Full color consultation to ensure recommended colors (paint/flooring) works with existing finishes that were not updated resulting in a modern, cohesive space
The cost of the consultation is a smart investment of your marketing budget that will save you money in the long term by freeing up you time to sell. Remember, the goal of professional staging is to protect the seller’s equity…they should have the option to maximize the selling price and be involved in that decision before the marketing begins.
Believe me - If your client sells quickly at a higher price – they will tell everyone they know and refer you as a listing agent!
If you are ready
to grow your business in 2021, contact Simply Modern Staging today to discuss
how Real Estate Agents and professional stagers make a powerful marketing team.
www.simplymodernstaging.com